Posts tagged Sales Training.
Supporting Media Company Growth
digitalCORE helps media companies grow revenue through operator-led sales training, sixteen publisher services, and an expert network of former GMs, revenue chiefs, and ad tech leads. We embed alongside your team, install discipline, and stay engaged until the numbers move — no decks-and-leave consulting.
Your traffic is eroding. AI is rewriting the rules. Advertisers are done taking your word for it. The old playbook stopped working. We help media companies build the new one.
What We Do
Sales Training
Behavior change that actually sticks.
5x+ ROI. Proprietary diagnostic intake. 30, 60, and 90-day follow-ups to ensure behavior change sticks. Built around your team, your pipeline, and your real deals - not generic frameworks.
Publisher Services
Build the team and systems to execute.
As a publisher or a company supporting publishers, you gain a clear roadmap to build the team and systems to execute. No theory. A working commercial system built around your business.
The Method
Step 01
Eliminate noise. Expose revenue truth.
No tactics until the truth is clear.
Step 02
Install structure that shapes behavior.
Structure drives behavior. Not motivation.
Step 03
Execute in a way that compounds.
If it does not work in real deals, it does not stay.
The Revenue Workshop
A guaranteed 5x ROI on every training day. Built around your team, your deals, and your specific gaps. Or we do not stop working.
Select your training intensity
CORE
4-Hour Workshop
Precision focus on a single bottleneck. Discovery, closing, or objection handling.
PRO
6-Hour Workshop
Deep-dive into discovery and closing mechanics. Full-cycle transformation.
ELITE
8-Hour Workshop
Full-day immersion with live-deal execution. Built for breakthrough results.
Built for Operators, by Operators
What every engagement runs on.
No templates. Every workshop is built from scratch for your team, your deals, your gaps.
Structured diagnostic at the rep, manager, and leadership levels before we step in the room.
We bridge the specific gaps of individual sellers. No one-size-fits-all group exercises.
No hypotheticals. We work on your live accounts and real opportunities, in real time.
Results
Real outcomes from real engagements at companies you know. Not case studies written after the fact. Results delivered while sitting in the seat.
IAC's Acquisition of Ask Jeeves
Mort's revenue playbook drove the turnaround that took Ask Jeeves from $33M to a $2B exit, and became the blueprint for IAC Advertising Solutions across Ask.com, Expedia, Match.com, and Ticketmaster.
SVP Ad Sales
Network Integration
Mort led the day-to-day integration of two $100M+ businesses: Clear Channel's Total Traffic and Westwood One's Metro Traffic, into the Total Traffic + Weather Network.
President, National Media
Case Study · Defense & Military Publishing
From losing money to seven figures of annual profit and a new culture of accountability.
The Challenge
The Approach
+38%
Close Rate
Lift within 60 days
+22%
Pipeline Value
Qualified pipeline in 90 days
3x
Coaching
Weekly cadence tripled
+19%
Renewals
Year-over-year improvement
“We stopped selling ads and started running a revenue system.”
VP Sales · Defense Publisher
Success Stories
Using digitalCORE materials saved us from starting over when building our new sales story and go-to-market plan. An easy process to follow.
digitalCORE is superb at positioning the sales story for companies talking with both brands and agencies.
digitalCORE's process for thinking creatively about revenue and executing on the plan gave our team a real competitive advantage.
Paid & Free Resources
Master the full lifecycle of selling, leading, and running the business of revenue.
Course
A complete course for transforming how you sell, lead, and operate in any revenue-producing role.
Click to EnrollCourse
Boost trust and donor growth. Stop guessing. Start leading with a clear marketing and fundraising system.
Enroll for FreeDownload
30-page PDF. Run your own objection-handling workshop. Add to your weekly coaching sessions.
Download FreeWeekly Newsletter
A proven sales and leadership system for sellers, managers, and growth-focused companies.
Start Your Transformation
Tell us what you are up against.
