The Revenue Workshop
Curriculum, live delivery, ongoing coaching, and the tools in between. With or without an enablement team of your own. Built for a team that is already good and wants to keep getting better, and yours without hiring an enablement function or buying a platform.
Four ways to engage it, from a ninety minute sprint to two full days.
Where we fit
Three situations. We have worked in all of them, and what we do changes in each.
We are it.
Curriculum, live delivery, and the ninety day support layer, without the hire, the platform, or the year of build. The capability, without the budget conversation.
We extend it.
One person cannot write curriculum, run sessions, and coach managers while owning the roadmap. We take the parts that scale badly so your enablement lead spends their time where only they can.
We support it.
You own the strategy, the people, and the relationships. We come in where an outside operator helps, then hand it to your team to teach.
The enablement leader sets the direction. We follow it.
The problem
Every revenue leader knows what a real academy looks like. A curriculum their team actually uses. Someone who owns it. A cadence that runs whether or not the quarter is going well. Almost nobody builds it, because of what it takes.
The companies that skip the choice buy disconnected workshops instead, and end up with neither an academy nor a change in how Tuesday runs.
What you get
Eight published books, a fourteen chapter flagship program, and nineteen modular topics. Not slides assembled for your engagement. A body of work your team can read before, during, and after.
Sessions scoped against your live pipeline and run on your real accounts. Four intensities depending on how much of it your team needs.
Check-ins at day 30, 60, and 90 to hold what got installed. The reason a day of training turns into a change in behavior.
Role-based skill scoring, AI roleplay for cold calls and negotiations, account intelligence briefs, and a working library your team can pull from any time.
The same person builds it, teaches it, and comes back at day 30, 60, and 90. Not a curriculum team and a different facilitator each time.
How it works
Most training is priced by the day and ends when the day ends. Here the day is the start of a ninety day program. Prep against your pipeline before it, live delivery on your real accounts during it, then three check-ins to make it hold.
Day 0
The training day
Prep against your live pipeline, then the session runs on your real accounts and live deals.
Day 30
Momentum check
What got used, what slipped, and what the managers need to hold. The first honest look at adoption.
Day 60
Scale what works
Amplify what is landing. Clear the roadblocks still in the way.
Day 90
Return validated
Measure the result against the baseline set before day zero.
A day changes how people feel. Ninety days changes how they work.
See it
Two minutes of how a day actually runs. Real material, real pace, no highlight reel.
Engage it
Every program draws from the same curriculum and installs the same six frames. What changes is how much of it your team gets and how deep the practice goes. Every one includes the ninety day support arc.
Ninety minutes · Virtual
One topic, one team, one sitting. The fastest way to see how the academy works on your business, and where most companies start.
Four hours · One day
Precision focus on a single bottleneck. Built for teams that already know where deals are dying and want that one thing fixed.
Six hours · One day
The full sales cycle, with live deal coaching against your real pipeline. For teams changing how they work from first meeting through close.
Twelve hours · Two days
Sellers, managers, and leadership in the same program. Built for annual kickoffs and company-wide resets where the whole revenue organization needs to leave running the same system.
Every program includes the ninety day support arc, digital workbooks, open attendance for anyone at the same company, and certificates of completion. Scoped after the diagnostic.
The source material
Most training cannot be evaluated until after you have paid for it. Every program here is built from eight books that are in print and available today. Read the exact material your team will be taught, decide whether it is any good, then decide whether to book a day.
The flagship. The full revenue lifecycle in fourteen chapters across three sections: Selling, Leadership and Management, and Profitable Revenue. Run as the full program, a single section webinar, or a fourteen week cohort.
Nineteen self-contained modules. Each runs as a forty five minute webinar or a two hour workshop. Combine two to four into a half day or full day.
Six ready stacks. Pipeline Reset, Closing Power, The New Sales Manager, Stop Discounting, The Operator's AI Day, and PE Operating Day.
Between sessions
Sellers, managers, and revenue owners each get their own assessment. Score against the skills that move the number and find the gap before it costs a quarter.
Live AI roleplay for cold calls, negotiations, and leadership conversations, plus graded weekly challenges. Short reps your team will actually finish.
Revenue intelligence on any account. Three scores, the signals, and the people to call, built for the role and the offer.
Every book, page-flippable and ready to read, available to anyone at your company for the length of the engagement.
Free, no obligation
Answer questions across seven sections covering your team, your deals, and your revenue gaps. Get a customized agenda instantly. No pitch deck, no sales call, no commitment.
What the agenda returns
Founder & Lead Facilitator
25
Years
$1B+
Closed by the teams he led
8
Books published
Who runs the room
Twenty five years building, fixing, and scaling revenue organizations, from teams of one to teams of eight hundred. Operator roles at Excite, Ask Jeeves, and IAC through the first internet wave, then NBCUniversal, Nokia, and iHeartMedia. Eight years co-leading the media group of a global private equity firm across more than twenty brands.
The same person writes the curriculum, teaches it, and comes back at day 30, 60, and 90.
Advisory changes the system. The academy changes the people.
A company with a good process and a team that cannot execute it needs the academy. A company with strong people and no plan needs Advisory. The diagnostic tells you which.
Next
Build the free agenda and see what a first day scoped to your team looks like. Or take thirty minutes and tell us what your team is missing.