Supporting Media Company Growth
Rebuild how you sell.What you sell.Who you sell it to.
digitalCORE helps media companies grow revenue through operator-led sales training, sixteen publisher services, and an expert network of former GMs, revenue chiefs, and ad tech leads. We embed alongside your team, install discipline, and stay engaged until the numbers move — no decks-and-leave consulting.
Your traffic is eroding. AI is rewriting the rules. Advertisers are done taking your word for it. The old playbook stopped working. We help media companies build the new one.
What We Do
Two ways we work with you.
Sales Training
SalesTraining
Behavior change that actually sticks.
5x+ ROI. Proprietary diagnostic intake. 30, 60, and 90-day follow-ups to ensure behavior change sticks. Built around your team, your pipeline, and your real deals - not generic frameworks.
Publisher Services
PublisherServices
Build the team and systems to execute.
As a publisher or a company supporting publishers, you gain a clear roadmap to build the team and systems to execute. No theory. A working commercial system built around your business.
The Method
Focus. Plan. Scale.
Step 01
Focus
Eliminate noise. Expose revenue truth.
No tactics until the truth is clear.
Step 02
Plan
Install structure that shapes behavior.
Structure drives behavior. Not motivation.
Step 03
Scale
Execute in a way that compounds.
If it does not work in real deals, it does not stay.
The Revenue Workshop
Sales training, built for media.
A guaranteed 5x ROI on every training day. Built around your team, your deals, and your specific gaps. Or we do not stop working.
Select your training intensity
CORE
4-Hour Workshop
Precision focus on a single bottleneck. Discovery, closing, or objection handling.
- ·Focused execution
- ·Single skill mastery
- ·Immediate impact
- ·Fully customizable
PRO
6-Hour Workshop
Deep-dive into discovery and closing mechanics. Full-cycle transformation.
- ·Discovery and closing
- ·Live deal coaching
- ·Comprehensive skillset
- ·Fully customizable
ELITE
8-Hour Workshop
Full-day immersion with live-deal execution. Built for breakthrough results.
- ·Complete overhaul
- ·Rep-level customization
- ·Maximum ROI potential
- ·Fully customizable
Built for Operators, by Operators
The four pillars of impact.
What every engagement runs on.
100% Customized
No templates. Every workshop is built from scratch for your team, your deals, your gaps.
Deep Discovery
Structured diagnostic at the rep, manager, and leadership levels before we step in the room.
Rep-by-Rep Precision
We bridge the specific gaps of individual sellers. No one-size-fits-all group exercises.
Live Deal Execution
No hypotheticals. We work on your live accounts and real opportunities, in real time.
Results
Proven in practice.
Real outcomes from real engagements at companies you know. Not case studies written after the fact. Results delivered while sitting in the seat.
IAC's Acquisition of Ask Jeeves
$33M to a $2B Exit
Mort's revenue playbook drove the turnaround that took Ask Jeeves from $33M to a $2B exit, and became the blueprint for IAC Advertising Solutions across Ask.com, Expedia, Match.com, and Ticketmaster.
SVP Ad Sales
Network Integration
$200M+ Combination
Mort led the day-to-day integration of two $100M+ businesses: Clear Channel's Total Traffic and Westwood One's Metro Traffic, into the Total Traffic + Weather Network.
President, National Media
Case Study · Defense & Military Publishing
Two legacy media brands. Rebuilt into revenue machines.
From losing money to seven figures of annual profit and a new culture of accountability.
The Challenge
A fragmented team with no unified system.
- ·Siloed ad-sales teams. No shared process.
- ·Sellers stuck in their own product lanes.
- ·No forecasting discipline. Revenue was unpredictable.
The Approach
A system built to change behavior, not mindsets.
- ·Custom 3-day workshop built around their products and team.
- ·30, 60, and 90-day check-ins to lock in behavior.
- ·Pipeline discipline embedded across both brands from day one.
+38%
Close Rate
Lift within 60 days
+22%
Pipeline Value
Qualified pipeline in 90 days
3x
Coaching
Weekly cadence tripled
+19%
Renewals
Year-over-year improvement
“We stopped selling ads and started running a revenue system.”
VP Sales · Defense Publisher
Success Stories
What operators say.
Using digitalCORE materials saved us from starting over when building our new sales story and go-to-market plan. An easy process to follow.
digitalCORE is superb at positioning the sales story for companies talking with both brands and agencies.
digitalCORE's process for thinking creatively about revenue and executing on the plan gave our team a real competitive advantage.
Free Resources
Free online courses.
Master the full lifecycle of selling, leading, and running the business of revenue.
Course
The Full Lifecycle of Revenue
A complete course for transforming how you sell, lead, and operate in any revenue-producing role.
Enroll for FreeCourse
Nonprofit Systems
Boost trust and donor growth. Stop guessing. Start leading with a clear marketing and fundraising system.
Enroll for FreeDownload
Objections Into Opportunities
30-page PDF. Run your own objection-handling workshop. Add to your weekly coaching sessions.
Download FreeWeekly Newsletter
One click. A real edge.
A proven sales and leadership system for sellers, managers, and growth-focused companies.
Start Your Transformation
Stop patching last year's playbook.
Tell us what you are up against.